Why Is It So Hard to Find Good People in Digital?

This is a question we get asked from time to time by those we know. How do you find good people in digital marketing?

You see in the digital marketing world there is a fundamental flaw. You can apply a simple flow to it. If you want someone with experience and they have learned how to be good. The company they work for has ended up building what they need around them and those people will not leave. If they do, seldom would they jump back into another scenario in which they have to prove themselves.

More so over once going into the market. As digital marketing is so unregulated and executives still so fresh to this new part of their eCommerce business. They will likely not be willing to compete against any ‘experts’. With the emotional expense of their work becoming as important as the return for the work. A luxury good digital marketers as do developers sometimes find they have.

How Hiring Wrong Can Be A Hazard

Hiring in Digital if you do not know it yourself can be scary. As even with a large background from a large company a potential employee who has the talk to follow the reputation can even turn out to be quite the Hazard.

The problem you really have is if someone has not fundamentally themselves generated 7 figures of sales without a team on a small site. They do not understand all the moving parts and remain in the hazard phase. You can see how it would need a lot to move this expertise into the job market. With the concepts changing every 3 years. The topic is also not suitable for university.

When hiring, it is in my opinion better to start with a beginner with a lot of potential, and guide them through all areas of digital. Someone who only knows SEO is a hazard, someone who only knows PPC is a hazard, someone who only knows design is a hazard, if they know only social they are a hazard. You need someone to understand the fundamentals of all, how they get growth there and then let them hire into those SOP’s they are using themselves. Scaling in digital requires a lot of money any other way.

Finding a really smart person, with a lot of eager energy and arming them with tools like SEMrush and tell them to learn Google Analytics & SEO. In my experience I have better ROI, better results and an extra person at the round table with me at the end.

Read our article on Google Analytics for Beginners.

Digital Marketing Expert Graph

How We Build Our Team At Fat Fish Marketing

Digital marketing changes on a detailed level every 3 years drastically. New apps, new algorithms, new buyer patterns etc. The odd global pandemic. So we need to always be sure we are ahead of the game on our own knowledge. We own a lot of assets and have a well exercised growth recipe for organic traffic growth. Now do not get us wrong… we have lost some staff to their own start ups. We do not mind and always support knowing they share their knowledge with us just the same. In doing so we have a large network and community among our staff. That helps create a positive attitude, analytical approach and no bad habits.

What does this mean? We build our own staff?

We find the right people, then teach them using a step by step approach that allows them to grow with either one of our own assets. If we work with you depending on your needs we can help you get this done with a digital hire. Helping you hire, structure and build a digital team from an executive level. Or if you need more quicker. We can always offer an extra hand.

Need Help Building A Digital Team

When we see people with a great idea starting a great project, sometimes we prefer to tell them – you need to build a great marketer with this. Allowing the business to remain very flexible but know its on the right path. By doing this we have learned a lot and we are happy to share. We take pride in working to improve the UK’s eCommerce experience and abilities.

Likewise, we know for a big project or big opportunity. You do not always have the time to wait for a team to be built. We have large network to accommodate any needs.

Recent posts
Read Article
eCommerce Strategies
Digital Marketing Strategies: Increase eCommerce Sales in 2024

eCommerce trends are exactly that: they are patterns and waves that trend and then vanish. To truly achieve a sustainable, valuable consumer market, it’s vital that your business locks down the fundamentals of a strong foundation that will ensure eCommerce customers return time and again. Over time, this will help to transform your business from […]

Read Article
Local Citation Building
Why Citation Building Is Fundamental to Local SEO Ranking

Citations are mentions of your business on the web. They are how internet users come across your business’ information and ultimately, get in contact with you. To start attracting high converting local visitors, it’s imperative that the information your citations provide is accurate. It is estimated that half of all searches have local intent and […]

Read Article
Content Is No Longer King
Google Reducing Webpage Crawl Rate as Content Is No Longer King

Is Google reducing webpage crawl rate to save resources? Or is there a much worse scenario coming? Is Google no longer hungry for content? Is content no longer king? I’m afraid it’s the scenario many have been dreading. What is the actual reason behind this decision? Ever since 1998 Google was desperate for high-quality content […]

Read Article
Local Landing Page
Local Landing Pages: A Complete Guide

Optimising your online presence with Local SEO has far-reaching benefits. It helps your business attract a target audience of local clients and boost your visibility, traffic and revenue through local landing pages. It’s 2022 already and advice that Matt Cuts outlined in his 2010 blog post is still valid: If your company has a bunch […]

Read Article
eCommerce Website Design
E-Commerce Website Design: Our Go-To Guide

Have you ever wanted to design an e-commerce website? Perhaps you already have but you’re not happy with the results. Either way, in our go-to guide to e-commerce website design, we use our experience and e-commerce expertise to help you follow a proper website design process. We also hope to help you from falling into […]

Read Article
Google Analytics
Google Analytics for Beginners

Is the thought of Google Analytics (GA) overwhelming for you? Don’t worry, many people are intimidated by thought of web analytics but once you get stuck in, you’ll quickly get the hang of Google Analytics’ easy-to-use interface. In this guide we will cover the following so that you can have a better understanding of how […]

Read Article
Email Marketing
How to Implement Keywords for Search Engine Optimization

Keywords. The key word in Search Engine Optimisation. If you’re active in online and digital marketing, then most likely, you’ve already come across keywords. Read any SEO blog and it will tell you all about the importance of doing keyword research, how and why to target specific keywords, the dangers of keyword stuffing, etc. So […]

Read Article
Schema Markup SEO
How to Use Schema Markup for SEO

Schema Markup offers businesses and all website owners a huge opportunity to boost their organic traffic, drive conversions and see real results from their Technical SEO efforts. Unfortunately, the technical nature of this SEO tool puts many people off. We’ve put together this guide to help you get to grips with the key terms and […]

Read Article
Affiliate Marketing
Successful Pay Per Click Campaign in a Nutshell

Pay per click advertising (or simply PPC) is an online marketing term that refers to online advertising schemes, like Google AdWords or Facebook Ads. PPC tools only charge you if your ad is clicked, and visitors are redirected to your website. The beauty of a pay per click campaign lies in its simplicity and cost […]

Read Article
Content Marketing
SEO Starter Guide

When it comes to SEO, there are a lot of acronyms and terms thrown about by digital marketers like it’s second nature, but to the ordinary person, it might just feel like you’ve been transported to some other dimension where English doesn’t sound like English anymore.  If you’re diving into the world of SEO for […]

Read Article
Google SEO Tools
Google SEO Tools

People browse the World Wide Web to get all sorts of information. As you are no doubt well aware, one of the easiest ways to get information is by using Google. By using this search engine, Internet users can collect specific information in a matter of seconds. On the other hand, e-business owners and Internet […]

Read Article
Targeted Website Visitors
Attracting a Target Audience

The World Wide Web has produced a brand new breed of buyers. 21st-century buyers are experienced, independent and well informed. But they are more overwhelmed with competing demands for both time and attention than they were ever before in history. So how do you make sure that these buyers choose you? The internet is a […]

Read Article
eCommerce Business
How to Start an eCommerce Business in the 2022 Online Jungle

Starting an eCommerce business can be a daunting task, especially if your particular market is over-saturated, but with what there is to be gained from stepping forth into the wonderful world of eCommerce, don’t let it deter you. Earlier, it was reported that eCommerce sales were on track to hit $4.2 trillion in sales, with […]

Read Article
Local Global Network
Local SEO vs Global SEO: Difference & Strategies

Local SEO vs Global SEO. So you know there’s a difference, but what is it exactly? And now that you mention it, how do the strategies differ for both? In this tell-all article, we aim to dispel the myths surrounding both local and global SEO. We do this by outlining the following: The differences between […]

Read Article
Top 10 Benefits of SEO

Are you wondering what the real benefits of SEO are over other digital marketing channels? Can somebody please explain what all the fuss is about? Scratching your head as why you should bother with an SEO strategy? Let us set the record straight and show you why SEO should be central to any high-level digital marketing strategy. Hold on […]

Read Article
SEO for Dummies
SEO for Dummies: The Beginners Guide to Success

Are you looking for a complete guide to SEO for dummies? Are you looking to improve your SEO and reach new customers? Not sure where to start? You’ve come to the right place! We at Fat Fish Marketing are Search Engine Optimization experts and want to help YOU achieve SEO success. So sit back and […]

Read Article
Finding digital marketing agency
Why Is It So Hard to Find Good People in Digital?

This is a question we get asked from time to time by those we know. How do you find good people in digital marketing? You see in the digital marketing world there is a fundamental flaw. You can apply a simple flow to it. If you want someone with experience and they have learned how […]

Read Article
SEO vs Design Driven
SEO Driven vs Design Driven Approach: Who Wins?

With a lot of people saying SEO is dead. We find it interesting to see the confusion in the market by what this means. It is not that SEO is dead per say. It is that it has become the background principle that if everyone is not working towards that culture as a team digitally. […]

Leave a comment

Your email address will not be published. Required fields are marked *

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Work With Us!

Are you ready to take the next step in your organic and digital growth journey?

Make the best choice you’ve ever made for your online and search marketing and get in touch!

Work with one of the best up and coming SEO companies in the UK and take your business to the next level.

Most agencies aim to extract value from their clients for themselves, we aim to provide amazing value for our clients. If you’re tired of contractors overpromising and underdelivering, take the plunge with Fat Fish Marketing. We know we won’t disappoint.

    Services you are interested in: