Local SEO Services

Grab the attention of local customers by boosting your visibility in local searches

Our Local SEO Services Help Rank Your Local Business

Every business can benefit from local SEO services. As global a world as we live in, local communities are as important as ever to the success of businesses of every size. These days, there’s no Yellow Pages to search for local businesses. People turn to Google instead. And while the Yellow Pages was organised alphabetically, and the order stayed the same day by day, Google is different. This is a beast that constantly changes. Your spot on its billions of pages all depends on its complicated algorithm.

Have you ever searched for the best restaurant in the city you’re visiting? Or a gym close to your work? You probably chose where to go based on what you found on Google. Perhaps it was on the first page. Maybe not at the very top of the page, but somewhere roundabout. When you got there, you might have realised it’s popular.

Want to know how they gained that popularity? Because they have a solid local presence. Local SEO helps you rank for particular keywords in a specific place. It’s essential, not only for bricks and mortars companies but service-based businesses, too. Maybe you need a graphic designer or a plumber who lives nearby. SEO will help you find them.

One of the unique things about local SEO is that it’s not just limited to search engines. A strong local presence can help you rank on Google maps, too. If someone is actively searching for directions to a coffee shop, you’ll want yours to be one of the first they see.

The kind of organic traffic driven by a decisive local strategy can have the knock-on effect of increased word of mouth recommendations, increased brand awareness and the establishment of strong relationships with the people in your community.

With the ever-changing landscape of local searches we can devise a local SEO strategy that will fit your organisation and is monitored to ensure that it is evolving in tandem with industry standards.


Local SEO

Secure Your Place as the Go to Service Provider in Your Locality

While the world is becoming more global, we still live and operate locally. Did you know that the number of people using the search term “near me” has increased by 500% in recent years? Our phones are getting smarter. We no longer need to write our city or address to get the results we want.

And this is something people take advantage of every day. Why wander around looking for something when you can find it on your phone. This phenomenon is something Google refers to as “micro moments”. Customers who search for things like, “I want to buy x”, “I want to go to y”, and I want to do z” have a high intent to buy. They’re looking for a quick solution to their problem. Preferably one that’s just around the corner.

A high percentage of these people visit the place they searched for within the day. If you utilise local SEO, you can make that your business.

Our Clients

  • Herbalize Store
  • fourfive
  • Bloombox Club
  • LØCI
  • Way of Will
  • Papillex
  • Wee Bookworms
  • Namaste Technologies
  • Finca Skin Organics
  • cannabisMD
  • Birch + Fog
  • Revive Active
  • KORE Insulation
  • Troyers
  • Herb.co
  • Fiorelli
  • John England Irish Linen
  • Bathroom Store Ireland
  • yogandha
  • Ugg Australia®
  • Science Pod
  • Fandifi esports Marketing
  • marketing alternative health
  • PlantX
  • right nutri pharmacy marketing
  • brilliant shop markeitng
  • health matters NI
  • irish seedbank makreting
  • Hapi hemp Marketing
  • Fergusons Irish Linen
  • Giesswein
  • sole retriever
  • expert-seeds
  • watch mojo
  • Migro

Our Local SEO Services

Keyword Research

Our keyword research service will help you find what you’re ideal customers are actively looking for. You might think it’s ok to just rank for “Cafe in Dublin.’ But there could be other opportunities, including “Dog-friendly cafe”, “cafes with coconut milk” and more. Customer’s search intentions can be complicated. Our team of SEO experts discover them for you.

Content Creation

Let us create locally optimised content to help you rank for these keywords. Our team of expert SEO copywriters have a wealth of experience writing blog posts and pages that convert into customers.

Local Citations Building

Local listings, such as Yelp, FourSquare and Bing Places, play a massive role in local search optimisation. Our SEO experts can get you listed in every possible local directory to increase your exposure and boost your domain authority on google. Also, if any information has changed over the years, we ensure everything is up to date.

Competitor Analysis

We give you an overview of your main competitors and create a report of their strengths and weaknesses. By examining their SEO strategy, we can devise a plan that will help you rank above them on both Google Maps and search engines.

Rating and Review Management

We help you manage customer relationships and actively garner more reviews to boost your local reputation. Reviews have an impact on both customer decisions as well as SEO rankings. Just like link building, good reviews show Google that people are talking about, and like, your website. It is important to have an attentive review strategy, managing and replying to them as they appear, but many businesses simply don’t have the time to do this. We can help you build reviews with our Local SEO services and expertise.

Local SEO for Multiple Locations

Local SEO isn’t just for bricks and mortar businesses. Actually, any business, even remote online-only e-commerce stores or services, can benefit from local SEO. When you don’t rely on physical footfall, you no longer rely on physical limitations for local SEO. Don’t limit your target to just places that are nearby. Target multiple cities where your customers live with our SEO services.

Monthly Local SEO Reporting

When you work with Fat Fish Marketing, we deliver a detailed and easy-to-understand report once a month which shows your SEO progress.

Local Link Building

Acquiring links from local sources can be a great way to give your SEO the extra boost it needs to take you above the local competition. By focusing link building efforts on local websites, you can provide your business with that extra authority needed to rank for your target keywords.

On-page SEO

On-page SEO refers to the individual optimisation of each web page in order to rank higher in search engine results and to earn more relevant traffic to your site. On-page SEO refers to both the content and the HTML source code of that page, that works to boost your page’s rankings in search results.


Local SEO is the practice of optimizing your website for local search listings. In other words, instead of optimizing to rank for general keyword terms, you instead look to try and rank for location specific keyword terms.

For instance, imagine if you are a personal trainer, it is going to be extremely difficult to rank for a short-tail keyword such as “personal trainer.” In addition, it’s likely that even if you were to rank for this term, the visitors you are going to attract are not going to be in your local area and are not valid leads for you. However, if you target your local are with terms such as “personal trainer London” or “personal trainer Liverpool” then you will have much more success at both ranking highly for the term as well as attracting relevant visitors to your site.

Local SEO is not different from SEO in that it is simply a subsect of SEO. SEO encompasses the whole spectrum of SEO activity, whereas Local SEO focuses only on ranking for keyword terms relevant to a specific location. 

Is a strategy whereby you look to target and rank for keyword terms that are location specific in search engine results pages. This is done through a number of means, including having dedicated pages for location specific keyword terms.

In addition, it is also a very good tactic to set up a Google My Business page for your business with the location set to your targeted area. If you provide a local address, you will also find that your business appears in Google Maps which can provide local businesses with a fantastic influx of local customers.

A local SEO strategy is likely to only be relevant to certain types of businesses. If you are a niche e-commerce store for example, a local SEO strategy is likely not going to be appropriate. However, if you operate a brick and mortar store and rely upon people coming into your business, a local SEO strategy could be vital to the growth of your business.

By targeting keyword search terms that are relevant to a specific location. These terms are almost always easier to rank for than for general terms, especially for businesses that are location specific, such as tradesman or brick-and-mortar stores. These terms also generate more relevant visitors for local businesses, for instance, prospective customers looking for tradesmen in London do not want to find those based elsewhere that cannot travel to their required service area.

Google will also try to filter out search results that do not service a local area, especially if a customer uses location specific keywords such as a place name or “near me.” This is why registering a local business on services such as Google’s Google My Business is a good idea to generate more visitors. 

Read Our Local SEO Expert Advice

  • Local Landing Page
    11 Feb
    Local Landing Pages: A Complete Guide

    Optimising your online presence with Local SEO has far-reaching benefits. It helps your business attract a target audience of local clients and boost your visibility, traffic and revenue through local landing pages. It’s 2022 already and advice that Matt Cuts outlined in his 2010 blog post is still valid: If your company has a bunch […]

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  • Local Citation Building
    19 Mar
    Why Citation Building Is Fundamental to Local SEO Ranking

    Citations are mentions of your business on the web. They are how internet users come across your business’ information and ultimately, get in contact with you. To start attracting high converting local visitors, it’s imperative that the information your citations provide is accurate. It is estimated that half of all searches have local intent and […]

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Work with one of the best up and coming SEO companies in the UK and take your business to the next level.

Most agencies aim to extract value from their clients for themselves, we aim to provide amazing value for our clients. If you’re tired of contractors overpromising and underdelivering, take the plunge with Fat Fish Marketing. We know we won’t disappoint.

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