Optimize Your Website for Different Countries & Languages
Our International SEO Services will help you expand your horizons by ensuring that search engines will recognise what countries you are targeting and what language you are doing it in. Any business targeting customers abroad needs to pay attention to their international SEO. Whether you operate in multiple locations or just one specific country overseas, optimising it ensures you rank highly.
The internet has opened the world of business so much further beyond your front yard. However, many barriers can prevent you from targeting customers in other countries. This includes language and cultural differences, a lack of knowledge about competition, and even which search engine to use.
But also, international SEO requires a lot of meticulous planning when it comes to technical SEO due to hreflang tag implementation and decisions on the preferred web structure.
Moving forward, did you know that some countries don’t even use Google? International SEO makes your business’s voyage around the world even smoother, so you can succeed in today’s online marketplace.
So what is the final goal of a well executed International SEO Service?
To increase your visibility and establish your brand as an authority in foreign markets with strategic decisions about how to execute the product roadmap. Product in this case being your website.
Localisation vs Translation
Customers in non-English speaking countries don’t just use different words to you. They also have a completely different culture and searching intent. It’s not enough to simply translate the high performing keywords from your home country and hope they’ll work in a non-English speaking target country.
Keyword research requires a deep understanding of the local market. How they think. What they like. And most importantly, how they search. We work with highly-respected localisation SEO experts worldwide who analyse your target market to see what they’re searching for. SEO is not a “one size fits every market” practice. It requires much more care and a team of experts.
Most digital brands define success as global. And reaching a worldwide audience has never been more achievable than it is today. Well done international SEO can make or break your success in global markets. We provide you with the know-how and expertise to rank highly on international search engines.
Our International SEO Services
Creating SEO-Friendly Web Structure
Taking into account your business goals and existing Web Structure we will recommend, implement and manage a Web Structure that is best suited to your needs. We understand that you may be targeting multiple foreign markets and will work with you to create an SEO friendly structure that encompasses every aspect of your business. We will help you develop a web structure that enables indexing for your relevant markets. Different web structures offer different services, e.g: A country coded top-level domain (CCTLD) has the benefit of giving search engines strong indications for geo-targeting. Subdomains use a generic Top Level Domain (gTLD) and are flexible and easy to set up. Subdirectories are easy to use if you will be targeting many languages.
International Technical SEO
At Fat Fish Marketing we feel right at home getting technical with hreflang Tags, Schema Markup and more to optimise your website. Let’s make sure your website is sending signals to search engines that tell them exactly what markets you are targeting, and in which languages.
International SEO Consultancy
Our SEO consultants can help you decide which countries to target and break into. They have years of experience helping companies like you create an international SEO strategy and oversee your website being pushed out into new countries and in different languages.
When you’re targeting websites in different countries, the content must be localised. This doesn’t just go for content in non-English speaking countries. Even audiences in different English-speaking countries have varied searching intentions and keyword popularity due to cultural differences.
Not sure what we mean? Just consider the difference between what a google search for “pants” would bring up in the UK and the USA. For countries outside the UK and Ireland, our multilingual SEO experts around the world create localised content that fits current trends and searching habits.
International SEO Audit
We make sure to complete a comprehensive SEO audit of your sites to understand how well you are targetting geo-specific areas at the moment. This allows us to develop an effective strategy to better target cusotmers dependent on their region.
We never just recycle the keywords that are popular in your home country. We do a complete keyword analysis in your target country to ensure that you can rank for the most profitable keywords.
Analytics let you know if a tactic is working or not. It helps you pivot, change gears and celebrate wins. Our SEO specialists create detailed and easy-to-understand reports that help you evaluate your campaign’s success.
Your competitors will vary from country to country. We research them for you and even evaluate their SEO strategies. By learning their strengths and weaknesses, we create international SEO campaigns that help you overtake your competitors.
International Link Building
Link building in foreign countries can be complex due to language and cultural differences. Our team of SEO specialists located around the world use their local knowledge and expertise to acquire more backlinks for you. Work with us to establish your brand as an authority in foreign markets as well as at home. With in depth market research, years of experience and an uncanny ability to make International SEO feel local for your target customer, we will help you achieve your business goals time and time again.
International SEO is the practice of optimising your website for an audience around the world. Similar to local SEO, it focuses on geo-targeting customers dependent on their national market. One of the main components of international SEO is understanding the market that you’re targeting. And if that’s a non-English speaking market, it also involves language localisation.
No, this isn’t necessary. Our team can optimise your current website to rank in multiple countries — even those with different languages.
You could, but we wouldn’t recommend it. Have you ever visited a website from a different country that’s clearly been created using Google translate? Not only is it difficult to understand, it also feels untrustworthy. You should also consider that popular content in your home country might be on-trend or fit other countries’ searching behaviours. Our multilingual SEO team can localise your content using the most effective SEO strategies for your target country.
Google isn’t the only search engine. China, where over 18% of the world’s population lives, uses a search engine called Baidu. If you think Google is difficult, try trying to understand a China-specific search engine. And that’s not the only country-specific search engine. South Korea uses Naver and Russia uses Yandex.
Our SEO specialists can research the markets and competition in virtually any English speaking market. For non-English speaking countries, get in touch and arrange a consultation to see if we can help you. We work with reliable localisation specialists around the world who deliver consistent results.
Work With Us!
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Work with one of the best up and coming SEO companies in the UK and take your business to the next level.
Most agencies aim to extract value from their clients for themselves, we aim to provide amazing value for our clients. If you’re tired of contractors overpromising and underdelivering, take the plunge with Fat Fish Marketing. We know we won’t disappoint.